Wired.com Managing Editor and Magazine Web Editor, March 2006 to December 2010
Wired Magazine | wired.com/magazine
- Directed editorial workflow and production for Wired magazine's web presence.
- Advised Wired magazine edit and design staff on initial planning for the iPad magazine app and rollout.
- Developed enhanced web content for magazine stories from video features and flash pieces to related resources and research materials.
- Worked closely with magazine editors and writers to include extra assets, source materials, and interactive games and puzzles.
Wired.com | wired.com
- Managed Wired.com's video department, product reviews site, Webmonkey.com, and How-To Wiki.
- Managed video department with a focus on promotion, distribution, and coordinated efforts at conferences such as CES and Comicon.
- Transitioned video department from flash players to HTML5 compatible players for the iPad and other mobile devices.
Wired Reviews | wired.com/reviews
- Migrated Wired's product reviews to an open-source WordPress blog platform.
- Collaborated with UI, edit, design and engineering to create a clean, simple design to accommodate thousands of reviews from Wired magazine and the wired.com reviews team.
- Customized WordPress plugins such as More Fields, Multi-page Toolkit, and NextGEN Gallery to display rich content, custom navigation, section index pages, galleries and special packages.
- Collaborated with sales and marketing to develop custom advertising programs and promotional plans to ensure traffic goals.
Wired: Cutthroat Capitalism — The Game | wired.com/magazine
Wired magazine told this complex tale of piracy with colorful illustrations, playful imagery and graphs — creating a look and feel that lent itself perfectly to game play. With writer Scott Carney, game designer Shannon Perkins, and Wired.com UI director Dennis Crothers — we parsed through the story's structure, design elements, and research data to restructure the print feature into an online game. The game inspired the book Newsgames, published by The MIT Press.
Vanish: What Does It Take to Really Disappear? | wired.com/vanish
For the September 2009 issue of Wired magazine, writer Evan Ratliff asked what does it take to really disappear in the digital age of cell phones, databases, GPS, and social networks. What followed was the most immersive online experiment Wired has ever participated in. When the magazine hit newsstands on August 15, Evan went on the lam. Wired offered $5,000 to anyone who could find him, with $3,000 going to Evan if he made it a month undiscovered.
We developed a new blog, wired.com/vanish to host the feature story and contest details. The Vanish blog provided everything a plugged-in private investigator would have. To make the hunt fair, Evan's editor had access to all of his credit-card, frequent flier, ATM, bank and personal accounts, and posted his transactions and e-mails online. The blog featured interviews with friends and family members and logged calls made Evan's phones and emails sent from his addresses.
We documented each step of the game with blog posts, and after he was found, we published Evan's follow-up story, dozens of personal and news stories from the hunt, and highlighted the massive social networking effort from Facebook pages, web sites, hundreds of tweets, and even wiki pages.
PBS Frontline/WORLD Berkeley, California, Interactive Designer, June to November 2006
Zimbabwe: Shadow and Lies | pbs.org/frontlineworld
Designed and produced Frontline/WORLD web companion piece to the June 2006 broadcast of 'Zimbabwe: Shadow and Lies.'
China Diaries: Parts 1 to 4 | pbs.org/frontlineworld
Designed and produced Frontline/WORLD web companion piece to the October 2006 broadcast of 'China Diaries'.
Burma: State of Fear | pbs.org/frontlineworld
Designed and produced Frontline/WORLD web companion piece to the October 2006 broadcast of 'Burma: State of Fear'.
VolunteerMatch User Interface Project Manager, February 2004 to December 2005
- Tasked with redesigning the user interface of VolunteerMatch's Java web application.
- Built consensus across company in favor of a radical shift from their existing five-year-old design.
- Developed user scenarios, flows, detailed prototypes, and engineering specifications.
- Collaborated with visual designers to create clean, creative solutions for complex UI challenges.